“Aesthetics are not important if you have good usability.”

This is nothing short of a MYTH.

Research shows that a well-designed, visually appealing interface does more than catch the eye — it enhances usability.

Here's why aesthetics are more than just a cherry on top:

🟢 1️/ Emotional Connection:

Attractive designs evoke positive emotions, making users more relaxed and receptive.

This emotional layer creates a sense of credibility and ease of use.Crucial for engaging and retaining users.

‍

🟢 2️/ Brand Perception:

The visual appeal of the product or service isn't just surface-level — it communicates the brand's values and attention to detail.

It shows you care about users' experience.

‍

🟢 3️/ Enhanced Usability:

”attractive things work better” Don Norman.

This isn't about superficial beauty — but about how aesthetics can improve functionality and usability.

Even Stanford supports this.

Their studies show nearly half of all consumers judge a site's credibility based on its visual design.

‍

🟢 4️/ Competitive Advantage:

When choices are abundant, good design sets you apart.

It's not just about the functionality but how the design makes users feel and interact with the product.

Dimitry Fadeyev and Jesse James Garrett highlight visual design flaws can put off users before they even explore the functionality.

‍

🟢 5️/ The Middle Ground:

While having an aesthetic design is essential, too much "eye candy" can distract.

Your goal is to integrate it in a way that complements the user experience.

In the end, my friend, aesthetics are not an afterthought but a fundamental aspect of design.

User perception, usability, and success — it impacts it all.

Who ever said that pleasure was not functional? - “Charles Eames”.